Craig is a senior leader with 25 years of C-suite experience in the perishables and IT sectors. Over his career, he has focused on helping companies develop & execute go-to-market strategies in both developed and emerging markets; create high performance organizations in sales and farming operations; as well as develop and manage major capital investments, including mergers & acquisitions.
His experience in the food sector includes having had full P&L responsibility of Chiquita’s North American fresh fruit business—the company’s largest business group with annual revenue of over $1 billion. Prior to that, he served as President & Chief Operating Officer of Chiquita’s Asia, the Middle East, and Australia region. In that role, he was responsible for growth strategies, joint ventures, strategic sourcing, and capital deployment.
Craig has served on the Board of the Produce Marketing Association and on several industry task forces. He is a CPA and holds a BS/BA from the University of Cincinnati.